Woopra Makes Live Web Analytics Offering Open to the Public

The world of web analytics is cluttered with services offering various features for optimizing the traffic to your website. One web analytics provider has managed to stay fairly unknown even as site administrators and dot coms desperately look for a new analytics solution. That’s partly because this web analytics firm has only allowed people to use the service by invite. All that is changing though, as the service, called Woopra, opens its doors to the public, allowing anyone to sign up for web analytics data reports.

Woopra is pretty impressive for a web analytics service, even in a sea of competitors that are all racing to do the same thing. Woopra has all the features and all the data reports that you would expect to find from other services like Google Analytics and others, but Woopra has the added advantage of providing the statistics in real-time. Having had the opportunity to run the company blog on both real-time and non-real-time analytics information, I can describe first hand how much more advantageous it is to have up-to-the-second information on all your pages and sites. Real-time is the way to go, and that gives Woopra a definite advantage over the competition.

There are a number of other features that make Woopra stand out. For instance, the service makes it possible to chat with visitors to the site, a great way to get feedback on the changes you make to the site (honestly, who even fills out those questionnaires anymore?).

Up until now, Woopra has been in a private beta of sorts. You could only use the service if you were given a special invite code or went trough an application process and were approved. By making the service public, Woopra should see a large increase in users, but it also means Woopra will have to make small changes as well. Some of the changes are actually additional features being added to the service. Fore example, Woopra will have additional security features and support SSL. After many user requests for subdomain reports, Woopra has also added that functionality.

By far the biggest change in the public version of Woopra is the introduction of paid accounts. That makes perfect sense because Woopra obviously has to have some kind of plan to make money in order to stay in business, but the fact that it has been free for all users up until now might ruffle a few feathers. There will still be a free option for using the service (and current users will automatically start with a free account), but the free version of Woopra has fewer features and will only track up to 250,000 pageviews a month. If you’ve got a well trafficked site, you’ll have to pay.

Regardless of whether you decide to pay for Woopra or not, the great features and real-time tracking should make a pretty big impression in the web analytics market. If you’d like to see Woopra’s competition, or if you’re looking for the right analytics solution for your site, head over to the Web Analytics Review. There’s a side-by-side comparison of the industry leaders and full reviews of each one.

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