WebTrends helped establish the analytics industry in 1993 with the birth of the Web Analytics Association, and has set the standard for innovation and value ever since. WebTrends Analytics 9 is one of only a few products on our list of web analytics providers that was found to be in 100 percent compliance with the Web Analytics Association defined analytic terms (it helps that they wrote the book on web analytics), and is the winner of the “TopTenREVIEWS Bronze Award” for Web Analytics.
As a company they are focused on helping organizations analyze confusing data gathered from websites and transform it into actionable information that can be used to optimize web traffic and campaign ROI. Customers include Renault, Kettle Foods, ShopNBC.com, Virgin Atlantic, LaQuinta Inn & Suites, and McAfee Security.
WebTrends describes themselves as an enterprise customer intelligence company. What they mean by this is that they look for opportunities that other providers may have missed and act on them before competitors have a chance to. They have been providing top notch web analytics for more than a decade and continue to lead the way as innovators in the industry.
Standout Features:
- 100 percent compliance with Web Analytics Association Guidelines
- Story mode presents data in an easy to read narrative format
- Wide variety of powerful optimization tools and services
WebTrends offers a variety of products that when properly combined can provide your business with a custom solution specifically tailored to meet your needs. These products include Analytics 9, Ad Director, Marketing Warehouse, Professional Services, Score, Social Measurement, and Visitor Intelligence. Because there are so many ways to combine these services, we recommend contacting WebTrends for a custom price quote.
Most WebTrends products are available in both software and hosted “on demand” formats, which offers a choice of where your data is stored.
WebTrends does not offer a free version of their products. A trial version is available, but we were unable to determine if there is a cost involved.
From our research it is unclear whether this solution works if the visitor has JavaScript or cookies disabled on their computer, but we strongly suspect it will react much like similar programs and only gather very basic information from such users.
Data Collection API is used to collect data about your website visitors who don’t use a computer or JavaScript enabled mobile device. Examples for this include mobile or desktop applications and gaming consoles like the Xbox 360.
Recently, WebTrends partnered with Radian6 to offer social media analytics. This feature allows organizations to easily monitor social networking sites such as Twitter, to see what people are saying about a brand or product. Listening to comments made on social networking sites can provide valuable information about customer preferences and current trends.
WebTrends is capable of monitoring each metric in our comparison matrix, plus some. You can even take these statistics and compare them with any number of other factors in custom reports.
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