Few web analytics solutions provide a truly comprehensive platform to monitor website traffic, let alone offer a way to translate complicated data into actionable reports that can be used to make educated decisions about important business challenges. Omniture SiteCatalyst 14 provides that and more, earning it the “TopTenREVIEWS Silver Award” for Web Analytics.
As you may expect, Site Catalyst 14 monitors traffic to a website including where the visitor came from, what they do on your site, where they exit, and or course, whether or not they purchased something. What you may not know is that with SiteCatalyst 14 you can also monitor popular social networks for mention of your product or brand, track visitors who use a mobile device to access your website, and even measure the effectiveness of a video on your homepage.
On top of this, Omniture has a very impressive lineup of top shelf clients including Ford, GM, American Marketing Association, HP, Microsoft, Napster, GOP.com, Pepsi, CBS, CNN, Gap, expedia.com and many other recognizable brands. Feedback from these reputable companies has helped to create the best and most comprehensive web analytics solution available today.
As with many big name web analytic solutions, the pricing structure varies depending on the needs of your company. To contact an Omniture representative about obtaining a quote or a product demonstration of SiteCatalyst 14, call them at 1-877-722-7088. Don’t forget to tell them you learned about their product at TopTenREVIEWS.
Standout Features
- Easy to navigate user interface
- Video monitoring capabilities
- Tracks visitors using mobile browsers
- Several report export options available
- Easily create custom metrics and reports
SiteCatalyst 14 has an impressive list of features including custom drill-down reporting, mobile device reporting, detailed geo-location and ISP identification, and a self paced training program if you are just getting started.
Customize your dashboard to include data that is relevant to your goals and needs. Track traditional visitors and monitor popular social networking sites like Twitter and Facebook to learn what people are saying about your brand or product at the same time. Print graphic reports to present to the board and review real-time information when making important business decisions. These features and more are all available in SiteCatalyst 14.
This newest release also introduces a new and improved user interface. This allows you to find and act on data collected about your site quickly and effectively. SiteCatalyst 14 flattens out the navigation path which means it takes you less time to find the information you need.
SiteCatalyst 14 is like most other web analytics solutions in that if a visitor has JavaScript or cookies disabled there is limited data gathering functionality. Cookies allow you to track returning visitors; JavaScript lets you capture multiple variables about a visitor and the browser they are using. Without cookies and JavaScript enabled you will only have limited reporting capabilities.
One feature that is not available out of the box is bounce rate, but fortunately with a few mouse clicks and key strokes a new metric can be defined to address this.
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