Few web analytics solutions provide a truly comprehensive platform to monitor website traffic, let alone offer a way to translate complicated data into actionable reports that can be used to make educated decisions about important business challenges. TopTenREVIEWS Silver Award winning Omniture SiteCatalyst 14 provides that and more.
As you may expect, SiteCatalyst 14 monitors traffic to a website including where the visitor came from, what they do on your site, where they exit, and or course, whether or not they purchased something. What you may not know is that with SiteCatalyst 14 you can also monitor popular social networks for mention of your product or brand, track visitors who use a mobile device to access your website, and even measure the effectiveness of a video on your homepage.
On top of this, Omniture has a very impressive lineup of top shelf clients including Ford, GM, American Marketing Association, HP, Microsoft, Napster, GOP.com, Pepsi, CBS, CNN, Gap, expedia.com and many other recognizable brands. Feedback from these reputable companies has helped to create the best and most comprehensive web analytics solution available today.
As with many big name web analytic solutions, the pricing structure varies depending on the needs of your company. To contact an Omniture representative about obtaining a quote or a product demonstration of SiteCatalyst 14, call them at 1-877-722-7088. Don’t forget to tell them you learned about their product at TopTenREVIEWS.
Standout Features
- Easy to navigate user interface
- Video monitoring capabilities
- Tracks visitors using mobile browsers
- Several report export options available
- Easily create custom metrics and reports
SiteCatalyst 14 has an impressive list of features including custom drill-down reporting, mobile device reporting, detailed geo-location and ISP identification, and a self paced training program if you are just getting started.
Customize your dashboard to include data that is relevant to your goals and needs. Track traditional visitors and monitor popular social networking sites like Twitter and Facebook to learn what people are saying about your brand or product at the same time. Print graphic reports to present to the board and review real-time information when making important business decisions. These features and more are all available in SiteCatalyst 14.
This newest release also introduces a new and improved user interface. This allows you to find and act on data collected about your site quickly and effectively. SiteCatalyst 14 flattens out the navigation path which means it takes you less time to find the information you need.
SiteCatalyst 14 is like most other web analytics solutions in that if a visitor has JavaScript or cookies disabled there is limited data gathering functionality. Cookies allow you to track returning visitors; JavaScript lets you capture multiple variables about a visitor and the browser they are using. Without cookies and JavaScript enabled you will only have limited reporting capabilities.
One feature that is not available out of the box is bounce rate, but fortunately with a few mouse clicks and key strokes a new metric can be defined to address this.
If you can think of a metric to monitor, chances are, SiteCatalyst 14 can meet the challenge. The granular level of monitoring offered by this solution provides the opportunity to learn just about anything from your website visitors.
Historically, video tracking on a website has been pretty tricky. SiteCatalyst 14 offers several different reports specifically targeted at videos. In most cases, ActionScript is used to monitor multimedia events accessed by popular players such as RealPlayer, Windows Media Player, and QuickTime. This allows you to track which video segments are played most often, track your video over other video sharing sites, and even monitor Facebook apps used for social media campaigns.
Mobile devices such as the RIM BlackBerry and Apple iPhone have taken mobile internet browsing to a new level of mainstream popularity. Your web analytics solution should be able to monitor these users just as accurately as traditional internet users. Luckily, SiteCatalyst 14 does this masterfully.
You have access to reports that tell you which pages mobile visitors accessed, what device they used to access the information, the service provider, and geographic details of the visitor. This valuable information can be used to make changes to your site in an effort to create a friendly environment to your mobile visitors.
With the growing popularity of Facebook and Twitter it may be important to include these social networking sites in your website analytics. SiteCatalyst 14 allows you to track apps on Facebook, segment users based on number of friends or social activities, or even find out what your customers are saying about your product on Twitter. You can even set up real-time email or text alerts based on certain metrics such as brand name mentions.
Where is your website traffic coming from and where do visitors exit your site most often? This question can easily be answered by SiteCatalyst 14. Breakdowns can tell you which search engine your visitor used, what keyword or phrase they used, and even monitor internal search requests once they reach your site.
This solution easily scored 100 percent in our Reports category. SiteCatalyst 14 has a great list of boardroom-ready reports including Conversion Funnel, Cross Sell, Page Summary, and Fallout/Form Abandonment. You can even drill-down in most reports to get more specific information. Can’t find the report you need? SiteCatalyst allows you to create custom reports based on specific criteria that can be used to cross check any monitored metric. With this solution, there is no such thing as not being able to find the right report.
You can measure any event on your site including links or pictures a visitor clicks on, to which link visitors click on most often. Know how many times visitors downloaded the video on your homepage, clicked the “buy now” button, subscribed to an RSS feed on your site, and even how many visitors bookmarked a page on your site. All of this data is gathered and analyzed in real-time.
A wide range of technical and geographic data can be gathered by SiteCatalyst 14. Browser and operating system data, screen resolution, ISP, and the visitor’s physical location down to the city are examples of what is available.
Nothing is more frustrating than needing a report on a product and not being able to export to the correct format. That is not really a problem with SiteCatalyst 14. You can easily export nearly any report to PDF, Excel (and other CSV based formats), Word, HTML, and XML formats. With so many options available you should be able to find more than one to help you out.
Telephone support is offered only to main contacts within an organization, mainly for security and process control purposes. Other services such as email and online chat are available to just about anyone currently signed up as an Omniture user.
Omniture also offers an online knowledge of information based on thousands of questions posted by actual SiteCatalyst 14 users. If the information you need is not available in the knowledge base, try out the user moderated forum where users gather and discuss all things SiteCatalyst 14. You can also access online user manuals and a large variety of white papers to assist in the learning process.
Omniture dominates the web analytics market and continues to improve on what is already an award winning solution. Omniture SiteCatalyst 14 provides the most comprehensive and diverse collection of tools available to optimize your customers web browsing experience.
If you are only interested in the best of the best, take a look at Coremetrics, our number one pick for web analytics solutions.
For information about web analytics solutions on a smaller budget, look at our Website Traffic Statistic reviews. Also, check out our Search Engine Submission Services reviews to find out how you can improve your Google page rating.
