In the web analytics industry, the features war is over. What consumers are looking at now is a solution that presents the mountains of data in a way that is actionable and easy to understand. You don’t want to waste time sifting through information that can’t be applied to your business. Coremetrics provides your data in an easy to use interface with a level of report customization that can be modified to meet the needs of any business in any industry and is the winner of the “TopTenREVIEWS Gold Award” for Web Analytics.
The Coremetrics website offers tons of information and provides case studies for a variety of industries. If you want detailed information about the product don’t hesitate to contact a sales person and request a product demonstration.
In a 2009 study performed by CMS Watch, Coremetrics was found to be one of few web analytics solutions with 100 percent compliance with the Web Analytics Association definitions of analytic terms.
Many Coremetrics customers are drawn not only to the award winning web analytics solution, but also because of the partnership between Coremetrics and their clients. This relationship doesn’t stop as soon as you buy the program; it continues to develop as your business does. With so many providers offering the same products, it is nice to see one that still focuses on customer service.
Forrester Research recently released The Forrester Wave™: Web Analytics, Q3 2009. In this report Coremetrics received the highest score for customer satisfaction and also the highest score for strategy. In fact, John Lovette from Forrester Research has this to say: “Coremetrics clients expressed satisfaction levels higher than any other company evaluated, with perfect marks in services, responsiveness, and support, among others.”
Every company will use this solution differently. Because of the wide range of tracking and reporting options available with Coremetrics it is necessary to contact them for a custom price quote that will be tailored to the specific needs of your company.
Standout Features:
- Continuous optimization platform
- Rock solid web analytics
- Best in class customer service
Coremetrics offers hundreds of features and tools that allow you to drastically improve the quality of data gathered from your website. We encourage you to visit the Coremetrics website, where you will find additional information and have the option to download white papers about many of these core features.
Industry Benchmarking allows you to compare data from your website with that of your competitors. This provides you with a quick overview of where you stand. Coremetrics Benchmark uses a variety of factors to determine industry benchmarks including among others: session traffic, transactions, onsite searches, and conversion rate ratios.
Something else that Coremetrics offers that the competition doesn’t is impression monitoring. In traditional advertising, an impression is when an advertisement is seen or heard. Similarly, if an advertisement shows up on a page you are viewing, it is counted as an impression. This information can be used to count how many times a visitor saw an ad before actually clicking on it.
If you are already using another solution you don’t have to worry about losing your data. Coremetrics allows you to import legacy data from companies like Ominture to be used in historical reports.
If a visitor to your website has disabled cookies or JavaScript, their visit will be tracked but they will show up as a unique visitor each time they enter your site. Very few visitors disable these tracking options so this does not generally cause a big problem with data collection.
In addition to providing campaign tracking and campaign ROI calculations, Coremetrics also offers a module called Coremetrics Search™ 7. This is a pay per click (PPC) campaign management tool that allows you to keep track of ads, keywords, and landing pages from one convenient console. Monitor campaigns on Google, Yahoo!, and MSN all at the same time and generate reports to show strengths and weaknesses between the different search engines easily. This tool even has an automated bid management feature to help optimize keyword performance.
The paid search optimization solution offered by Coremetrics is in its seventh generation, compared to the second generation solution offered by Omniture.
del.icio.us
Digg
StumbleUpon
Yahoo! My Web
Facebook
Google Bookmarks
ma.gnolia
Newsvine
reddit
Windows Live
Ask & Answer